Learning Tools & Flashcards, For Free | Quizlet
Quizlet makes simple learning tools that let you study anything. Start learning today with flashcards, games and learning tools — all for free.
Actived: Friday Jan 10, 2020
Marketing CH 15 Flashcards | Quizlet
Coupons and rebates, premiums, loyalty marketing programs, contests and sweepstakes, sampling, and point of purchase promotion are all considered tools for _____. coupon :A certificate that entitles consumers to an immediate price reduction.
COUPONS Flashcards | Quizlet
A store coupon states $10 off of $50. How much does the bill need to be in order for this coupon to work? The total must be $50. What should you ALWAYS do after you scan coupons like this? Write the price of the item on the coupon. A TM comes up to your register with a birthday coupon for $7.50, but their total is only $3.00.
Micro Ch. 10 Flashcards | Quizlet
Consider two coupons: one offers 10 percent off a pair of jeans that costs $100, and the other offers 50 percent off a pair of sunglasses that costs $20. Using either coupon requires driving to the shopping mall across town. According to the Weber-Fechner law, which coupon will people tend to perceive as being more valuable?
Adv. Ch 15 Flashcards | Quizlet
includes: coupons, price-off deals, premiums, contests and sweepstakes, sampling and trial offerings, rebates, loyalty/frequency programs, phone and gift cards. All are ways of inducing household consumers to purchase a firm's brand rather than a competitors
Chapter 12 Sample Questions Flashcards | Quizlet
Start studying Chapter 12 Sample Questions. Learn vocabulary, terms, and more with flashcards, games, and other study tools. A package of Oreo cookies has a $1.00-off coupon attached to the package that can easily be removed. This is an example of a(n) _____ coupon. Britney likes to use coupons and tends to purchase the brand of food
Chapter 15 Flashcards | Quizlet
3. a manufacturer can control the timing & distribution of coupons. This way a retailer is not implementing price discounts in a way that can damage brand image 4. coupon is an excellent method of stimulating repeat purchases 5. coupons can get regular users to trade up within a brand array (upgrade to premium)
A&P Quiz 8 Flashcards | Quizlet
A. Coupons always assist in providing an immediate response. B. Coupons are often used by consumers who are already loyal to the brand. C. Coupons are useless when it comes to promoting established products. D. Coupons are more effective than sampling for inducing initial product trial in a short period.
Chapter 16 Flashcards | Quizlet
Coupons, bonus packs, premiums, and samples are promotional offers that are targeted towards: The objective of a $.75-off coupon for Selsun Blue dandruff shampoo was most likely to: defend current customers. Sampling. is generally considered the most effective method for generating trial of a new product.
Consumer Math Unit 1 Lesson 11 Flashcards | Quizlet
Start studying Consumer Math Unit 1 Lesson 11. Learn vocabulary, terms, and more with flashcards, games, and other study tools. (Check ads for coupons, Make a list, Calculate about how much money you will need) You have a coupon for 10% off and the sales tax is 6%. What is your total purchase cost? $28.59. At the electronics store you